[et_pb_section fb_built=”1″ admin_label=”Our Work” _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#325172 0%|#2a4460 100%” background_color_gradient_start=”#325172″ background_color_gradient_end=”#2a4460″ min_height_last_edited=”off|desktop” custom_padding=”10%||10%||true|false” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”none” custom_margin_tablet=”15%||||false|false” custom_margin_phone=”20%||||false|false” custom_margin_last_edited=”off|tablet” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_text_color=”#dbb9ad” text_font_size=”40px” text_orientation=”center” width=”85%” module_alignment=”center” global_colors_info=”{}”]<\/p>\n
Our Work<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_left_1=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” admin_label=”Camplify x The Botanist” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#e6c9be 0%|#e6cfbe 100%” background_color_gradient_start=”#e6c9be” background_color_gradient_end=”#e6cfbe” width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px|0px|true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2023\/02\/camplify-x-the-botanist.jpg” alt=”camplify x-the-botanist” title_text=”camplify x-the-botanist” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ text_font=”Maven|500|||on|on||#2a4460|” text_text_color=”#2a4460″ text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]<\/p>\n
Camplify x The Botanist<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
With international borders closed in 2020, Camplify was eager to raise brand awareness to drive local bookings. The Botanist Gin was also eager to create noise in a crowded cocktail market, and with bars and restaurants running at reduced capacities, an on-premise activation wouldn\u2019t work and the brand had no new product news to share with the media. So we paired our two clients together to create an exciting PR campaign.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
We created Australia\u2019s first dedicated gin caravan, partnering with Camplify hirer, Mazzy the Van, which became \u2018The Botanist Gin Van\u2019. By co-branding the van with The Botanist Gin decals and providing a complimentary Botanist Gin cocktail cart for each weekend booking, the execution was simple and cost effective, yet drove considerable media reach.<\/p>\n
Due to the campaigns success, The Botanist Gin Van was extended to QLD with the use of Salty the Caravan later that year.<\/p>\n
This innovative idea was picked up by major digital and print media outlets across the country. The collaboration was featured titles such as Time Out, Concrete Playground, The Urban List, Daily Mail, MSN, Lifehacker, Delicious and Escape. <\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
83<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Pieces of Coverage[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
58.4m<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]<\/p>\n
Total Campaign Reach<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
52.1m<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]<\/p>\n
Online Readership<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” disabled_on=”on|on|off” admin_label=”The Macallan” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#325172 0%|#2a4460 100%” background_color_gradient_start=”#325172″ background_color_gradient_end=”#2a4460″ width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px||true|false” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ text_font=”Maven|500|||on|on||#dbb9ad|” text_text_color=”#dbb9ad” text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]<\/p>\n
THE MACALLAN<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
The Macallan were looking to engage high-net-worth individuals and support the on-premise customers that purchased the exclusive bottles from their brand new range, The Macallan Red Collection.<\/p>\n
The Macallan Red Collection is an exquisite range of distinguished and rare single malt Scotch whiskies, which captures The Macallan\u2019s deep respect for tradition and craftsmanship. Inspired by the significance of the colour red throughout the history of the brand, The Red Collection features a selection of ongoing aged expressions, available in limited quantities worldwide.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
Maven PR executed two very high-end whisky dining experiences for two of The Macallan\u2019s largest customers, hosting high-net-worth guests at a privately owned space in Sydney and a private members club (Candela Nuevo) in Melbourne. Food was paired with the whiskies from The Macallan Red Collection and guests enjoyed a 5 course degustation. Entertainment included an electric violinist, a living red carpet and DJ, and the theming featured high end red florals and lighting to celebrate The Red Collection.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2023\/02\/the-macallan.jpg” title_text=”the-macallan” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” admin_label=”Disarnonno” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#e6c9be 0%|#e6cfbe 100%” background_color_gradient_start=”#e6c9be” background_color_gradient_end=”#e6cfbe” width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2020\/08\/disaronno-wears-trussardi-case-study.jpg” title_text=”disaronno-wears-trussardi-case-study” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Maven|500|||on|on||#2a4460|” text_text_color=”#2a4460″ text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]Disarnonno Wears Trussardi[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]To launch the limited edition Disaronno Wears Trussardi bottles ahead of the festive season. We needed to get media and digital cut through for the collaboration of these two iconic Italian brands in a market that loves to buy local and support the many boutique Australian distilleries. So we had to do something bold.<\/p>\n
The campaign began in the height of the Christmas party season amidst a competitive market and was successfully delivered within a tight 3 week timeframe.[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]To officially launch the partnership, we hosted Australia\u2019s first cocktail runway show at the Sydney Opera House. Hosted by our Style Ambassador, celebrity Stylist Donny Galella, the show featured the limited edition bottles and bespoke Disaronno cocktails created by QT Hotel mixologists from around the country. The event was attended by 70 of Sydney\u2019s biggest fashion bloggers, leading fashion and lifestyle media, as well as celebrities.<\/p>\n
Our style ambassador, Donny, also featured in video content shaking and stirring the signature Disaronno Wears Trussardi cocktail, as well as images that were to accompany his tips for stylish Christmas entertaining. Press office activity featured interviews with Donny, a launch press release and product pitching for Christmas gift guides and cocktail recipes. We also engaged 6 fashion influencers to spruik the campaign on their social channels.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]176[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Pieces of Coverage[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]27.8m[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Digital Reach[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]20%[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Increase In Sales[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#2a4460″ text_font_size=”100px” text_line_height=”0em” custom_margin=”50px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
\u201c<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]Maven PR has executed our PR campaigns across multiple brands for the last two years with very successful results! They continue to strategically position our spirits as the leaders in their respective categories by creating innovative experiential campaigns.[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” text_line_height=”46.8px” text_orientation=”right” locked=”off” global_colors_info=”{}”]<\/p>\n
Janine Riedel, Senior Brand Manager, Spirits Platform<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#2a4460″ text_font_size=”100px” text_line_height=”0em” text_orientation=”right” custom_margin=”50px||||false|false” global_colors_info=”{}”]<\/p>\n
\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” disabled_on=”on|on|off” admin_label=”Maison de Sabre” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#325172 0%|#2a4460 100%” background_color_gradient_start=”#325172″ background_color_gradient_end=”#2a4460″ width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px||true|false” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ text_font=”Maven|500|||on|on||#dbb9ad|” text_text_color=”#dbb9ad” text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]<\/p>\n
MAISON DE SABRE<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
To launch their global partnership with Walt Disney, Maison de Sabre engaged Maven PR to promote the exciting collaboration which featured Disney\u2019s most beloved characters on their monogrammed leather phone cases. In addition, Maven PR was tasked with promoting the wider Maison de Sabre collection of bags, phone cases and wallets for Spring\/Summer fashion coverage, Spring racing and securing product placement opportunities in Christmas gift guides.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
Through a phased approach of media relations activity across three months, we were able to secure media opportunities for the brand and their premium products across fashion features, Spring Racing guides, Black Friday round-ups and Christmas gift guides.<\/p>\n
In addition, the news story of the Disney partnership served as a strong news hook for both fashion and lifestyle media outlets. Hero coverage included a week long giveaway promotion with Studio 10 (Channel 10\u2019s national breakfast TV show) in the lead up to Melbourne Cup, as well as coverage on Vogue, Harper\u2019s Bazaar, ELLE, Man of Many and The Australian.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#dbb9ad” text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
232<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Pieces of Coverage[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#dbb9ad” text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
78.6m<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]<\/p>\n
Total Campaign Reach<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#dbb9ad” text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
563k<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]<\/p>\n
Print Circulation<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2023\/02\/maison-de-sabre.jpg” alt=”maison-de-sabre” title_text=”maison-de-sabre” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” disabled_on=”off|off|off” admin_label=”Highland Park” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#e6c9be 0%|#e6cfbe 100%” background_color_gradient_start=”#e6c9be” background_color_gradient_end=”#e6cfbe” width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px||true|false” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2023\/02\/highland-park.jpg” alt=”highland-park” title_text=”highland-park” _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ text_font=”Maven|500|||on|on||#2a4460|” text_text_color=”#2a4460″ text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]<\/p>\n
Highland Park<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
Highland Park is distinct in that it is the most northerly distillery in Scotland. Highland Park is a wildly harmonious single malt whisky characterised by a uniquely complex balance of flavours shaped by the extraordinary contrasts of its Orkney Island home.<\/p>\n
The brand had shifted its brand strategy and creative to \u2018A Wild Harmony\u2019 and to bring to life this brand transition, they wanted to create an impactful PR and experiential campaign and get consumers engaging with the brand in a new and exciting way. The challenge was that Highland Park is still a developing brand in the Australian market. We need to build brand awareness and ensure Highland Park stands out and is considered by whisky consumers.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
With only a few weeks to get the campaign into market, we worked closely with our sister agency, Bamboo Marketing to create a fully immersive whisky dining experience at Palm House in the Royal Botanic Garden Sydney.<\/p>\n
Palm House was transformed into \u2018A Wild Harmony\u2019 with stunning greenery surrounding the interior, lighting effects, florals and even live butterflies flying around the venue for something extra special. The event took place across multiple sessions over 4 days, one for trade, one for press and influencers (as a preview) and 3 consumer sessions.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
270<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Pieces of Coverage[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
37.7m<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Digital Reach[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
858k<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Print Circulation[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” disabled_on=”on|on|off” admin_label=”Peaches Pilates” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#325172 0%|#2a4460 100%” background_color_gradient_start=”#325172″ background_color_gradient_end=”#2a4460″ width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px||true|false” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Maven|500|||on|on||#dbb9ad|” text_text_color=”#dbb9ad” text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]Peaches Pilates[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]Peaches Pilates had to close their Sydney studios during the Coronavirus lockdown and move their entire business online. Not only did they need to successful keep existing members, but they wanted to generate brand awareness for the online program to drive new registrations and sales.[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]Whilst many other brands were bunkering down and not sharing news with the media, Maven PR worked quickly with Peaches Pilates to announce the new online program and packages that included equipment to be sent to consumers for free. The initiative caught the attention of major news outlets with the girls featuring on Studio 10 and A Current Affair, as well as major lifestyle outlets such as Vogue, Marie Claire, Mamamia, Daily Mail, Body & Soul, The Urban List \u2013 you name it, Peaches was everywhere! This huge publicity drive saw the team do a year\u2019s worth of online sales in one month![\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#dbb9ad” text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]120[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Pieces of Coverage[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#dbb9ad” text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]49.9m[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Digital Reach[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#dbb9ad” text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]11.5m[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Social Media Reach[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#dbb9ad” text_font_size=”100px” text_line_height=”0em” custom_margin=”50px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
\u201c<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans|500|||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]After going back and forth as a small team as to whether PR was \u2018worth it\u2019, we started to work with Sophie during difficult COVID times. We were feeling overwhelmed about the closures of our studios, and despite having great organic connections with some unpaid influencers, the second Sophie stepped in as a PR guru, we noticed a difference. We\u2019ve been published in the cr\u00e8me de la cr\u00e8me of online media outlets!<\/p>\n
Sophie is efficient, incredibly well connected, quick with her comms and just a down right genuinely kind human being, who is enthusiastic about making small businesses thrive.[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#dbb9ad” text_font_size=”22px” text_line_height=”46.8px” text_orientation=”right” locked=”off” global_colors_info=”{}”]<\/p>\n
Tori Clapham, Founder of Peaches Pilates<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#dbb9ad” text_font_size=”100px” text_line_height=”0em” text_orientation=”right” custom_margin=”50px||||false|false” global_colors_info=”{}”]<\/p>\n
\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2020\/08\/peaches-pilates-case-study.jpg” title_text=”peaches-pilates-case-study” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” padding_top_1=”0px” padding_top_2=”0px” padding_bottom_1=”0px” padding_bottom_2=”0px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”false” padding_left_right_link_2=”false” admin_label=”Cardly x Legacy” module_class=”case-study-special-sections” _builder_version=”4.20.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#e6c9be 0%|#e6cfbe 100%” background_color_gradient_start=”#e6c9be” background_color_gradient_end=”#e6cfbe” width=”95%” module_alignment=”center” inner_width=”100%” inner_max_width=”100%” inner_module_alignment=”center” custom_margin=”40px||40px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2020\/09\/cardly-x-legacy-case-study.png” alt=”cardly-x-legacy-case-study” title_text=”cardly-x-legacy-case-study” _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ text_font=”Maven|500|||on|on||#2a4460|” text_text_color=”#2a4460″ text_font_size=”36px” text_line_height=”46.8px” text_orientation=”center” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop”]<\/p>\n
Cardly X Legacy<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”]THE BRIEF :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
One of the saddest event cancellations of the COVID-19 lockdown was undoubtedly the Anzac Day commemorations around Australia. Wanting to create a digital way for Australians to pay tribute to veterans and their families, online card retailer Cardly teamed up with Legacy Australia to distribute thank you cards to veterans and their families around the country and to raise much needed funds for the charity that would typically collected by volunteers.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”]THE SOLUTION :[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
A press release to announce the brand partnership was distributed to news and lifestyle outlets across Australia, gaining incredible traction, despite a very short lead time. The two week campaign resulted in interviews on Channel 10 News (national weekend broadcast), Sky News, and 2GB as well as coverage on major lifestyle titles such as GQ Australia, Man of Many and Marie Claire, to name but a few.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
81<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Pieces of Coverage[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
11.8m<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]Digital Reach[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”BasicSans|600|||||||” text_text_color=”#2a4460″ text_font_size=”32px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
585k<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Maven|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_orientation=”center” custom_padding=”12px||12px||true|false” global_colors_info=”{}”]<\/p>\n
Print Circulation<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#2a4460″ text_font_size=”100px” text_line_height=”0em” custom_margin=”50px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
\u201c<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”BasicSans|500|||||||” text_text_color=”#2a4460″ text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n
Maven PR were instrumental in providing a wide range of media coverage for our joint partnership with Cardly. Thank you to Sophie for the exposure she was able to generate for this campaign, we are very grateful.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ text_font=”Maven|600|on||||||” text_text_color=”#2a4460″ text_font_size=”22px” text_line_height=”46.8px” text_orientation=”right” locked=”off” global_colors_info=”{}”]<\/p>\n
John Hutcheson, CEO of Legacy NSW<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#2a4460″ text_font_size=”100px” text_line_height=”0em” text_orientation=”right” custom_margin=”50px||||false|false” global_colors_info=”{}”]<\/p>\n
\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Us” module_id=”contact” _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#325172 0%|#2a4460 100%” background_color_gradient_start=”#325172″ background_color_gradient_end=”#2a4460″ min_height_last_edited=”off|desktop” custom_margin=”25px|||||” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”none” custom_margin=”2%||||false|false” custom_margin_tablet=”8%||||false|false” custom_margin_phone=”15%||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/mavenpr.agency\/wp-content\/uploads\/2020\/06\/m-pink.png” alt=”Maven Footer Logo” title_text=”m-pink” align=”center” _builder_version=”4.16″ width=”7%” width_tablet=”12%” width_phone=”18%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Maven|500|||||||” text_text_color=”#dbb9ad” text_font_size=”36px” text_line_height=”44px” text_orientation=”center” width=”40%” width_tablet=”50%” width_phone=”65%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”6%||6%||true|false” global_colors_info=”{}”]Contact Us today.[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”BasicSans||||||||” text_text_color=”#dbb9ad” text_font_size=”16px” text_line_height=”20px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
sophie@mavenpr.agency
+61 (0) 413 590 265
Suite 7, 50 Reservoir Street, Surry Hills, 2010<\/p>\n
[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/mavenpr.agency\/” icon_color=”#325172″ _builder_version=”4.16″ _module_preset=”default” background_color=”#e6c9be” background_enable_color=”on” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/maven-pr-pty-ltd” icon_color=”#325172″ _builder_version=”4.16″ _module_preset=”default” background_color=”#e6c9be” background_enable_color=”on” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Our WorkCamplify x The BotanistTHE BRIEF :With international borders closed in 2020, Camplify was eager to raise brand awareness to drive local bookings. The Botanist Gin was also eager to create noise in a crowded cocktail market, and with bars and restaurants running at reduced capacities, an on-premise activation wouldn\u2019t work and the brand had […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/pages\/1078"}],"collection":[{"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":0,"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/pages\/1078\/revisions"}],"wp:attachment":[{"href":"https:\/\/mavenpr.agency\/wp-json\/wp\/v2\/media?parent=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}