Australia’s leading PR agency delivering guaranteed publicity and unmatched media impact.
OWN THE SPOTLIGHT.
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The PR Maven behind Maven PR
Six years ago, Sophie Muir took a bold leap – leaving behind the world of large PR agencies to build something of her own. With a vision for a more agile, results-driven approach, she founded Maven PR. Just a year later, she partnered with Bamboo Marketing, a shopper marketing and promotions agency, creating a powerhouse independent agency that delivers integrated services across Food & Beverage, Travel, Beauty, and Consumer Technology.
Fueled by a passion for consumer PR and backed by strong media and influencer relationships, Sophie has grown Maven PR into a formidable Sydney-based team of five – intentionally small but exceptionally effective.
She has led game-changing PR campaigns for global giants like Coca-Cola, Cadbury, Heineken, Menulog, and Camplify. Beyond working with household names, she has also transformed bootstrapped startups into internationally recognised brands-some even achieving market-shifting IPOs.
At Maven PR, Sophie’s leadership is defined by strategy, creativity, and a relentless commitment to delivering results that matter.
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Their expertise covers everything from publicity and influencer marketing to events, activations, and brand partnerships. What I truly appreciate is how the team is always willing to go the extra mile. They stay flexible and keep an open mind, even when last minute changes happen, or strategy needs to be optimised on the fly. It’s not always easy, but their adaptability and commitment never fail to impress. The team is quick to pivot with market changes, making them a vital extension of our internal marketing efforts. With their creativity, dedication, and strategic insight, Maven PR is the ultimate agency partner for any brand looking to make a real impact!