case studies
See how our PR strategies come to life through real-world success stories, showcasing measurable results for our diverse clients.
crohn’s & colitis
For more than 30 years, Crohn’s & Colitis Australia (CCA) has supported over 180,000 Australians living with inflammatory bowel disease (IBD). Across a two-year retainer, Maven PR has partnered with CCA to strengthen its national profile, drive mainstream awareness of IBD, and position the organisation as the leading voice for Australia’s IBD community.
A key focus of the campaign was the launch of the State of the Nation Report, a landmark national study combining quantitative research with lived experience to uncover the realities of life with IBD in Australia. Our role was to transform the findings into a compelling earned media campaign capable of cutting through nationally, sparking conversation, and driving meaningful awareness.
We developed a layered media strategy that translated complex health data into clear, newsworthy stories tailored across health, lifestyle and mainstream news outlets. Powerful patient case studies ensured the human impact remained central, while CCA leadership and medical experts were positioned as trusted spokespeople to provide authority, insight and national context across the media cycle.
The campaign secured widespread national coverage across TV, radio, print and digital media, reaching millions of Australians nationwide. The sustained publicity not only amplified understanding of IBD, but reinforced CCA’s position as Australia’s most trusted advocate for people living with Crohn’s disease and ulcerative colitis.
LEGACY
Maven PR partnered with Legacy for several years as the organisation’s PR agency, leading publicity and storytelling campaigns across key fundraising moments including ANZAC Day, Remembrance Day, Legacy Week and the charity’s centenary celebrations in 2023.
Our strategy focused on emotionally-led storytelling that highlighted the real impact of Legacy’s work through family case studies, securing meaningful coverage across news, lifestyle and community media. We also leveraged key retail and cultural moments such as Father’s Day and Christmas to create broader fundraising and awareness opportunities.
To drive engagement and earned media cut-through, we developed a series of creative brand partnerships and campaign concepts. This included a Christmas collaboration with Sydney florist Floreat, selling rosemary-infused Christmas wreaths to raise funds for the charity, alongside the 2020 Legacy Bears Picnic campaign with Pretty as a Picnic. The campaign tapped into the pandemic picnic trend, pairing curated picnic hampers with Legacy’s iconic teddy bears to create a highly shareable fundraising initiative that connected with new family audiences while generating strong media attention.
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TINYBEANS
Maven PR partnered with family photo-sharing platform Tinybeans to position the brand at the centre of growing conversations around children’s digital safety, online privacy and “sharenting.” The campaign aimed to reinforce Tinybeans as a trusted, invite-only alternative to traditional social media, giving parents a safer way to share family memories online.
Using proprietary platform insights and timely commentary around digital responsibility, Maven PR developed an issues-led media strategy that aligned Tinybeans with national discussions around children’s online privacy and mindful parenting. To strengthen credibility, the campaign incorporated expert commentary from child psychologist and digital safety advocate Dr. Gholy, helping drive meaningful conversations across parenting, lifestyle and mainstream media.
Through strategic storytelling, expert-led commentary and data-driven insights, Maven PR secured strong media engagement while elevating Tinybeans’ reputation as a privacy-first platform designed for modern families seeking safer ways to connect online.
pumphouse
Pumphouse Sydney was ready to reintroduce itself to the market following a major refurbishment. Connected to Novotel Sydney Darling Square, the venue had a dual objective: reposition as the ultimate after-work destination for locals, while also attracting in-house travellers looking for premium food and drink experiences during their stay. The challenge was to shift perception from a tired legacy venue to a must-visit CBD hotspot.
Maven PR led a full-scale relaunch, driving awareness through a targeted media and influencer strategy. This included a launch announcement, ongoing reviews from key food, lifestyle and travel media, and a steady stream of influencer content across the summer period. We also managed influencer hotel stays at Novotel Darling Square, integrating dining experiences at Pumphouse to drive both accommodation and restaurant visibility. The team styled and produced fresh visual assets to elevate both editorial coverage and the venue’s owned channels, ensuring a cohesive and premium brand presence.
Momentum was sustained by leveraging key calendar moments including Christmas, Valentine’s Day and Mother’s Day, while a curated launch event for top-tier media brought the venue experience to life. Showcasing local produce and native ingredients through both the menu and event design, the campaign successfully repositioned Pumphouse Sydney as a vibrant, go-to destination in Darling Square for both locals and visitors alike.
REFLECTIONS
HOLIDAY PARKS
Reflections Holiday Parks engaged us to elevate brand awareness at scale, positioning its network of parks as leading destinations for nature-based travel with premium comfort. Targeting families, over 55s and millennials, we delivered a national PR program spanning multiple park locations, announcing and amplifying a pipeline of new accommodation offerings — from glamping tents in Lennox Head to deluxe cabins in Bonny Hills and tiny homes in Evans Head — strategically timed to capitalise on peak Spring and Summer travel demand.
Through a coordinated media and influencer famil program across key locations, we secured high-impact reviews in leading travel and parenting titles including Holidays with Kids, Bounty Parents and Escape, driving widespread consumer awareness. In parallel, we executed a corporate PR campaign highlighting Reflections’ Social Enterprise certification, landing coverage in top-tier outlets including Forbes, Nine News and CMO Magazine, reinforcing the brand’s position as both a premium and purpose-led travel operator.