Our Work

Asriq
THE BRIEF :
To launch Asriq perfume body oil into market, Maven PR was briefed on a media and influencer relations campaign. This premium product sits at a higher price point to it’s competitors due to the nourishing oils included, so it was essential to place it in suitable media outlets that the Asriq consumer would read.
THE SOLUTION :
A launch press release was pitched to key beauty, lifestyle and health media titles generating both product placement and beauty news coverage. In addition, the team leveraged the timeliness of Valentine’s Day to generate additional coverage across both male and female lifestyle titles, positioning Asriq’s body oil as the ultimate gift your ultimate one. In addition, top tier female influencers were gifted a bottle of Asriq to drive social sharing.
53
Pieces of Coverage
29m
Digital Reach
300k
Print Circulation

To launch Asriq perfume body oil into market, Maven PR was briefed on a media and influencer relations campaign. This premium product sits at a higher price point to it’s competitors due to the nourishing oils included, so it was essential to place it in suitable media outlets that the Asriq consumer would read.

Ashleigh Sims, Founder, Asriq

Peaches Pilates
THE BRIEF :
Peaches Pilates had to close their Sydney studios during the Coronavirus lockdown and move their entire business online. Not only did they need to successful keep existing members, but they wanted to generate brand awareness for the online program to drive new registrations and sales.
THE SOLUTION :
Whilst many other brands were bunkering down and not sharing news with the media, Maven PR worked quickly with Peaches Pilates to announce the new online program and packages that included equipment to be sent to consumers for free. The initiative caught the attention of major news outlets with the girls featuring on Studio 10 and A Current Affair, as well as major lifestyle outlets such as Vogue, Marie Claire, Mamamia, Daily Mail, Body & Soul, The Urban List – you name it, Peaches was everywhere! This huge publicity drive saw the team do a year’s worth of online sales in one month!
120
Pieces of Coverage
49.9m
Digital Reach
11.5m
Social Media Reach

After going back and forth as a small team as to whether PR was ‘worth it’, we started to work with Sophie during difficult COVID times. We were feeling overwhelmed about the closures of our studios, and despite having great organic connections with some unpaid influencers, the second Sophie stepped in as a PR guru, we noticed a difference. We’ve been published in the crème de la crème of online media outlets!

Sophie is efficient, incredibly well connected, quick with her comms and just a down right genuinely kind human being, who is enthusiastic about making small businesses thrive.

Tori Clapham, Founder of Peaches Pilates

Peaches Pilates
THE BRIEF :
Peaches Pilates had to close their Sydney studios during the Coronavirus lockdown and move their entire business online. Not only did they need to successful keep existing members, but they wanted to generate brand awareness for the online program to drive new registrations and sales.
THE SOLUTION :
Whilst many other brands were bunkering down and not sharing news with the media, Maven PR worked quickly with Peaches Pilates to announce the new online program and packages that included equipment to be sent to consumers for free. The initiative caught the attention of major news outlets with the girls featuring on Studio 10 and A Current Affair, as well as major lifestyle outlets such as Vogue, Marie Claire, Mamamia, Daily Mail, Body & Soul, The Urban List – you name it, Peaches was everywhere! This huge publicity drive saw the team do a year’s worth of online sales in one month!
120
Pieces of Coverage
49.9m
Digital Reach
11.5m
Social Media Reach

After going back and forth as a small team as to whether PR was ‘worth it’, we started to work with Sophie during difficult COVID times. We were feeling overwhelmed about the closures of our studios, and despite having great organic connections with some unpaid influencers, the second Sophie stepped in as a PR guru, we noticed a difference. We’ve been published in the crème de la crème of online media outlets!

Sophie is efficient, incredibly well connected, quick with her comms and just a down right genuinely kind human being, who is enthusiastic about making small businesses thrive.

Tori Clapham, Founder of Peaches Pilates

Disarnonno Wears Trussardi
THE BRIEF :
To launch the limited edition Disaronno Wears Trussardi bottles ahead of the festive season. We needed to get media and digital cut through for the collaboration of these two iconic Italian brands in a market that loves to buy local and support the many boutique Australian distilleries. So we had to do something bold.

The campaign began in the height of the Christmas party season amidst a competitive market and was successfully delivered within a tight 3 week timeframe.

THE SOLUTION :
To officially launch the partnership, we hosted Australia’s first cocktail runway show at the Sydney Opera House. Hosted by our Style Ambassador, celebrity Stylist Donny Galella, the show featured the limited edition bottles and bespoke Disaronno cocktails created by QT Hotel mixologists from around the country. The event was attended by 70 of Sydney’s biggest fashion bloggers, leading fashion and lifestyle media, as well as celebrities.

Our style ambassador, Donny, also featured in video content shaking and stirring the signature Disaronno Wears Trussardi cocktail, as well as images that were to accompany his tips for stylish Christmas entertaining. Press office activity featured interviews with Donny, a launch press release and product pitching for Christmas gift guides and cocktail recipes. We also engaged 6 fashion influencers to spruik the campaign on their social channels.

176
Pieces of Coverage
27.8m
Digital Reach
20%
Increase In Sales

Maven PR has executed our PR campaigns across multiple brands for the last two years with very successful results! They continue to strategically position our spirits as the leaders in their respective categories by creating innovative experiential campaigns.

Janine Riedel, Senior Brand Manager, Spirits Platform

Curlewis
THE BRIEF :
To launch the first Bondi inspired plus size clothing collection, Curlewis wanted to build brand awareness from the ground up, whilst educating the market on their USP as Australia’s first premium plus size clothing range employing a minimalist chic style. As with any new fashion brand, the goal was also to drive sales.
THE SOLUTION :
To launch the first Bondi inspired plus size clothing collection, Curlewis wanted to build brand awareness from the ground up, whilst educating the market on their USP as Australia’s first premium plus size clothing range employing a minimalist chic style. As with any new fashion brand, the goal was also to drive sales. Maven PR delivered a strategic media relations campaign, launching Curlewis to media across print and digital outlets, both locally in Sydney and nationally across Australia. Maven PR worked closely with stylists, leveraging our relationships to ensure the product was front of mind. Product was also pitched and sent in for shoots with celebrities such as Danielle MacDonald.
30
Pieces of Coverage
5.5m
Digital Reach
700k
Print Circulation

Maven PR delivered a great launch campaign for Curlewis, securing coverage in all key media titles. They were a delight to work with and delivered great results, helping raise brand awareness for Curlewis considerably.

Courtney Dransfield, Founder, Curlewis

Curlewis
THE BRIEF :
To launch the first Bondi inspired plus size clothing collection, Curlewis wanted to build brand awareness from the ground up, whilst educating the market on their USP as Australia’s first premium plus size clothing range employing a minimalist chic style. As with any new fashion brand, the goal was also to drive sales.
THE SOLUTION :
To launch the first Bondi inspired plus size clothing collection, Curlewis wanted to build brand awareness from the ground up, whilst educating the market on their USP as Australia’s first premium plus size clothing range employing a minimalist chic style. As with any new fashion brand, the goal was also to drive sales. Maven PR delivered a strategic media relations campaign, launching Curlewis to media across print and digital outlets, both locally in Sydney and nationally across Australia. Maven PR worked closely with stylists, leveraging our relationships to ensure the product was front of mind. Product was also pitched and sent in for shoots with celebrities such as Danielle MacDonald.
30
Pieces of Coverage
5.5m
Digital Reach
700k
Print Circulation

Maven PR delivered a great launch campaign for Curlewis, securing coverage in all key media titles. They were a delight to work with and delivered great results, helping raise brand awareness for Curlewis considerably.

Courtney Dransfield, Founder, Curlewis

Collabosaurus
THE BRIEF :
Collabosaurus provides brands a cost effective means of collaboration marketing, which can be up to 25 x cheaper than digital advertising. Maven PR was engaged to share the effectiveness of collaboration marketing with the industry to drive continued business for Collabosaurus during a time of economic downturn where many marketers were nervous.
THE SOLUTION :
Maven PR delivered a strategic media relations campaign, showcasing effective examples of collaboration marketing through Collabosaurus. We worked with the platform’s founder and CEO Jessica Ruhfus to secure business profiles, opinion pieces and interviews to drive further reach for the brand.

Collabosaurus saw a 22% increase in web traffic during May and June as a result of the PR campaign.

25
Pieces of Coverage
800k
Digital Reach
40k
Broadcast Audience

Working with Sophie at Maven PR has been seamless and has generated some fantastic new coverage for Collabosaurus. I love that she works to build publication-specific stories & angles that don’t create a bunch of content-creation work on my side – she hustles AND delivers (a rare breed). Highly recommend!

Jessica Ruhfus, Founder & CEO, Collabosaurus

Cardly X Legacy
THE BRIEF :
One of the saddest event cancellations of the COVID-19 lockdown was undoubtedly the Anzac Day commemorations around Australia. Wanting to create a digital way for Australians to pay tribute to veterans and their families, online card retailer Cardly teamed up with Legacy Australia to distribute thank you cards to veterans and their families around the country and to raise much needed funds for the charity that would typically collected by volunteers.
THE SOLUTION :
A press release to announce the brand partnership was distributed to news and lifestyle outlets across Australia, gaining incredible traction, despite a very short lead time. The two week campaign resulted in interviews on Channel 10 News (national weekend broadcast), Sky News, and 2GB as well as coverage on major lifestyle titles such as GQ Australia, Man of Many and Marie Claire, to name but a few.
81
Pieces of Coverage
11.8m
Digital Reach
585k
Print Circulation

Maven PR were instrumental in providing a wide range of media coverage for our joint partnership with Cardly. Thank you to Sophie for the exposure she was able to generate for this campaign, we are very grateful.

John Hutcheson, CEO of Legacy NSW

Cardly X Legacy
THE BRIEF :
One of the saddest event cancellations of the COVID-19 lockdown was undoubtedly the Anzac Day commemorations around Australia. Wanting to create a digital way for Australians to pay tribute to veterans and their families, online card retailer Cardly teamed up with Legacy Australia to distribute thank you cards to veterans and their families around the country and to raise much needed funds for the charity that would typically collected by volunteers.
THE SOLUTION :
A press release to announce the brand partnership was distributed to news and lifestyle outlets across Australia, gaining incredible traction, despite a very short lead time. The two week campaign resulted in interviews on Channel 10 News (national weekend broadcast), Sky News, and 2GB as well as coverage on major lifestyle titles such as GQ Australia, Man of Many and Marie Claire, to name but a few.
81
Pieces of Coverage
11.8m
Digital Reach
585k
Print Circulation

Maven PR were instrumental in providing a wide range of media coverage for our joint partnership with Cardly. Thank you to Sophie for the exposure she was able to generate for this campaign, we are very grateful.

John Hutcheson, CEO of Legacy NSW

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