Sophie Ashton is a Brand & Communications leader with over a decade of experience building brands that people genuinely want to connect with. Born between England and Portugal and now based in Sydney, she brings a global perspective to culturally relevant campaigns across fashion, beauty and lifestyle – spanning influencer marketing, PR and creative storytelling.

Agency-trained and brand-side proven, Sophie has led work for some of the world’s most iconic names, including Moët & Chandon, Polestar and The Big Mama Group. She specialises in turning brand strategy into campaigns that spark conversation, build community and drive sustainable growth.