Six years ago, Sophie Muir took a bold leap – leaving behind the world of large PR agencies to build something of her own. With a vision for a more agile, results-driven approach, she founded Maven PR. Just a year later, she partnered with shopper marketing and promotions agency Bamboo Marketing, creating a powerhouse independent agency that delivers integrated services across Food & Beverage, Travel, Beauty, and Consumer Technology.

Fueled by a passion for consumer PR and backed by deep-rooted media and influencer relationships, Sophie has grown Maven PR into a formidable Sydney-based team of five – intentionally small but exceptionally effective. She has led game-changing PR campaigns for global giants like Coca-Cola, Cadbury, Heineken, Menulog, and Camplify. Beyond working with household names, she has also transformed many bootstrapped startups into internationally recognised brands, and even some with market shifting IPOs. At Maven PR, Sophie’s leadership is driven by strategy, creativity, and a relentless commitment to delivering results that matter to Maven’s clients.