Driven by a strong passion for beauty, lifestyle and entertainment, Tiana thrives in the fast-paced world of PR with a focus on thoughtful storytelling and strategic execution. Her experience spans agency and freelance roles across beauty, lifestyle and consumer brands, supporting campaigns and media relations for globally recognised names, which has strengthened her ability to manage multiple accounts and build meaningful relationships with media and creators alike.

A graduate with a Bachelor of Media and Communications, Tiana deepened her global perspective during her studies at Seoul National University. This international lens, paired with her sharp understanding of social media and digital culture, informs her ability to identify trends and translate them into timely, impactful PR opportunities.