case studies
See how our PR strategies come to life through real-world success stories, showcasing measurable results for our diverse clients.
Birra Moretti Deliver a Nonna Campaign
To make a splash in Melbourne during summer and the Australian Open, without being an official partner, Birra Moretti embraced guerrilla marketing to bring ‘La Bella Vita’ to life. The Deliver a Nonna campaign saw Melbourne based Nonnas cruising the city in vintage, Birra Moretti branded Fiat 500s, capturing attention and celebrating Italian culture.
A retail promotion gave locals the chance to win a home cooked Italian feast for five, prepared by a Nonna and paired with Birra Moretti. The campaign secured major TV coverage on The Today Show and Nine News Melbourne, along with trade press features.
With 156 media placements, including Broadsheet, Concrete Playground and Time Out Melbourne, the campaign reached 25.9 million people and drove a significant sales uplift across Melbourne retailers – all in just three weeks.
Cantails Launch Campaign
Cantails, the latest RTD cocktail innovation from Pinnacle Drinks, needed a bold launch to drive awareness and trial at Dan Murphy’s and BWS. To maximise exposure, we combined a strong PR push with a high impact sampling activation during the busy Christmas shopping period at Westfield Bondi Junction. A custom built, Instagrammable installation in Cantails’ signature colors captured the attention of late-night shoppers.
The PR campaign rolled out in two phases: a product launch announcement followed by a creative brand collaboration with The Lib Lab, which developed cocktail inspired, flavoured lipsticks. This unique partnership allowed us to tap into beauty media and secure Christmas gift guide placements, reaching Cantails’ Millennial female audience.
Over four months, the campaign generated 276 media placements, spanning traditional press and social media, with a total reach of 41.6 million, firmly establishing Cantails as a must-try cocktail in a can.
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Mishka Mix It Up A Little Relaunch
Following a bold brand refresh, Mishka aimed to reintroduce itself to Aussie youth culture with its “Mix It Up A Little” ethos. Targeting Mil-Z consumers eager for self-expression post lockdowns, Maven PR created the Mishka Mix It Up A Little Side Hustle Event – a celebration of entrepreneurship, creativity and nightlife.
A panel of successful founders, including Collabosaurus’ Jessica Ruhfus, tbh Skincare’s founder Rachael Tyers and Man of Many’s Frank Arthur, shared insights on turning passion projects into full-time careers, hosted by The Daily Aus co-founder Zara Seidler. The event, held at the MCA Harbourside Room, transitioned into a high-energy party with top Sydney DJs, canapés, and Mishka’s new vodka flavors.
A TikTok-inspired Mishka Colour Board gift pack further amplified the campaign, allowing KOLs and press to engage with the brand in a visually compelling way. The result? 423 media placements, a reach of 33 million, and 1,000 new Instagram followers in one night, cementing Mishka’s place in Aussie youth culture.
Camplify Flood Relief Program
As catastrophic floods displaced thousands across Queensland and New South Wales, the urgent need for temporary accommodation became clear. With over 750,000 registered RVs in Australia, Camplify saw an opportunity to help. Partnering with Maven PR, they launched the Camplify Flood Relief Program, calling on local van owners, caravan dealers and manufacturers to provide emergency accommodation for flood affected families.
Maven PR spearheaded the media outreach, ensuring the initiative gained widespread visibility. The campaign secured 123 media placements across print, online, and broadcast, reaching 60.9 million potential eyeballs. This powerful awareness drive helped mobilise communities, providing immediate shelter to those in need.
